Five Questions: Brian Gordon of Applied Analysis

June 06, 2003 - Summerlin resident Brian Gordon is a principle analyst with Applied Analysis, a Nevada-based advisory services firm that provides consulting services in urban economics, market analysis, financial advisory services, information technology and hospitality/gaming. Gordon is a graduate of the University of Nevada, Las Vegas, he is also licensed as a certified public accountant.

Applied Analysis works with a number of public and private entities throughout Southern Nevada. Have any of your projects impacted Summerlin businesses or residents?

With real estate services, both residential and commercial, as one of our core competencies, we have performed a significant amount of analysis in the Summerlin area. From the private client side, some of our historical projects have included work on behalf of landowners, major developers, financial institutions and land speculators. Services for the public sector include our retention by Clark County and the City of Las Vegas.

In your professional opinion, what are some of the factors contributing to Summerlin's success?

Principally, I believe the vision of Summerlin's developers and residents contribute the most to creating a community that its residents are proud to call home, while its commercial retail owners strive to provide high quality customer service. Summerlin is known for providing well-constructed homes for its residents, with ample amenities. With some of the highest ratios of parks per 1,000 residents, Summerlin has developed as one of the most desirable places to live.

Is there anything remarkable about the market in Summerlin?

Overall, Summerlin land values for both residential and commercial products continue to outpace other parts of Southern Nevada. Residential sales prices continue to climb beyond $115 per square foot, which has historically been approximately $19 more per square foot than the Valley as a whole.

With regard to commercial real estate, we have experienced a similar trend. As you know, commercial retail products in Summerlin tend to demand higher average rental lease rates, along with higher land sales prices. Despite the premium pricing, demand in the area continues to be strong with phenomenal growth in new home starts and relatively low commercial vacancies.

What do you see for the future of Summerlin?

Over the next three to five years I expect to see the current trends in real estate continue. With the planned Summerlin Centre between Sahara and Charleston, I think we will see the developments one of the city's most unique mixed-use projects. This development will likely be a template for future projects in similar communities. Along with a project of this magnitude and increasingly more residents, we will see increased traffic along Interstate 215 and major thoroughfares.

How long have you lived in Summerlin and what do you like best about it?

After living in the East/South part of the Valley during my youth, I moved to Summerlin in 1996. I particularly enjoy the sense of community and relationships that I have developed with neighbors in the area. Neighbors with similar interests make for an enjoyable place to live.

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