The Newsroom - 2008

QUITTING TIME

Pinnacle high-rise project canceled

March 03, 2008 - Pinnacle Las Vegas has called it quits.

The proposed $740 million condominium-hotel project at Tropicana Avenue and Cameron Street, across from The Orleans, has pulled the plug after three years. The development entity, Pinnacle Las Vegas LLC, confirmed last week that 396 homebuyer deposits are being returned with interest from Nevada Title Co. Deposits were 10 percent of the unit purchases with prices ranging from the $300,000s to more than $1 million.

"The market conditions have changed dramatically from when we first started the project," said Norman Fornella, a Pinnacle Las Vegas development partner. "It no longer makes sense to build in the current climate."

Pinnacle Las Vegas was first announced in 2005. Plans called for two 36-story, faceted gold glass towers connected by three sky bridges. The twin skyscrapers would have had 1,100 condo-hotel units that allowed buyers to rent out residences as guest rooms when not in use. The project also was to feature resortlike amenities, such as a 3-acre wet-deck, restaurants, boutiques, a fitness center and a spa.

But the project changed contractors three times in three years. Dick Pacific Construction, a unit of Pittsburgh-based Dick Corp., replaced Marnell Corrao Associates as builder in mid-2007. Both builders were preceded by Turner Construction Co., the New York-based firm now working on the Juhl mixed-use project in downtown Las Vegas.

Dick Pacific, who came aboard last summer, was also a project partner. Turner and Marnell, by contrast, were independent contractors. Dick Pacific declined to elaborate on its project investment and ownership share, but notes that "it has lost money" as a result of the cancellation.

"The market has taken a very drastic turn," Fornella said. "It's made it financially difficult to attain sufficient sales to obtain the construction financing necessary."

Developers must presell up to 80 percent of the project to secure a construction loan; they must be well-capitalized to reach that. Startup costs entail drafting architecture plans and launching a marketing campaign, which can require a opening a sales center, hiring staff, buying advertising, and commissioning models and realtors.

Construction costs, meanwhile, can rise during a long sales period. Building material prices for concrete, steel, and gypsum climbed between 12 percent and 15 percent in the past two years, reports Ken Simonson, chief economist of the Associated General Contractors of America, a national industry trade group. Materials prices are expected to increase another 10 percent in 2008.

When projects finally complete their sales cycle, reaching the required loan amount, the construction budget can sometimes surpass the sales income, making the development financially infeasible. Savvy builders will plan for inflation, factoring it into the final cost; others will simply flip the land for the property appreciation.

Pinnacle Las Vegas LLC has since hired CB Richard Ellis' John Knott to market the 12-acre property. The land served as an automotive sales site until October 2004. The Falconi Group, the project's principal developer, is known locally for operating Acura and Honda car dealerships throughout the valley.

"A longer presale phase generally makes it more challenging to generate sufficient sales to move forward in a declining market," said Brian Gordon, a principal with Applied Analysis, a Las Vegas economic research firm. "The luxury condominium market is facing challenges with a slowdown in demand and number of projects in the pipeline."

In all, 3,793 condo units were planned or preselling during January, while another 5,050 have been suspended and 15,607 canceled, Applied Analysis reports. The number of suspended and canceled projects has increased skepticism among lenders and buyers. Last month, Green Cable LLC sued Pinnacle Las Vegas for the return of its deposits due to a lack of progress. The project was scheduled to break ground in the fall of 2006, but today stands bare.


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SOUTHERN NEVADA INDICATORS

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Pinnacle Las Vegas, a condo-hotel project planned for Tropicana Avenue and Cameron Street, changed contractors three times in three years. The project has been canceled; homebuyer deposits are being returned.
COURTESY MEDIA UNDERGROUND


Pinnacle Las Vegas, a $740 million condominium-hotel project first announced in 2005, has shut down.
COURTESY MEDIA UNDERGROUND


"Buyers definitely want to know projects are well-funded and successful," said Bruce Hiatt, owner of Luxury Realty Group, a Las Vegas high-rise real estate specialist. "Buyers expect rapid progress, with the period between reservations and groundbreaking taking a year or less. It has become much more important to today than a few years ago."

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Author: T. Illia, Las Vegas Business Press

 

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