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The Newsroom - 2008 |
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Airline crisis could kill Ivanpah airport

Maybe that airport in Ivanpah is not such a must-have after all

June 27, 2008 - Recently, speculation has been that McCarran
International Airport will exceed capacity years before the overflow airport at
Ivanpah is built.

The recent surge in fuel costs, coupled with an economic downturn, have many
airlines focused on more immediate concerns - such as how to stay in business.

As a result, panelists at this week's Nevada Tourism Alliance's "air crisis
briefing" suggested a restructuring in the airline industry could skew those
projected traffic increases at McCarran and maybe even scuttle plans for the
overflow airport.

The group, which included Maurice Gallagher, president and chief executive of
Allegiant Airlines, and Scott Kirby, president of US Airways, agreed that
drastic changes, including a reduction in the number of seats available, are
necessary if the industry is to return to profitability.

Fewer seats means fewer flights, which potentially means fewer visitors to Las
Vegas.

On the other hand, Las Vegas is in the midst of a growth spurt that should add
about 32,000 hotel rooms in the next five years.

There has always been a direct correlation between added hotel rooms and
increased airport traffic, so Las Vegas could be less affected by restructuring
than some other cities.

Besides, if all of those new hotel rooms don't fill on a regular basis, the
local tourism-based economy is going to have bigger problems than whether a new
airport is needed.

An overflow airport has seemed to be a sure thing for a long time and any shift
in that thinking, however slight, suggests a potentially major crisis in the
airline industry may be looming.

Clark County Aviation Director Randy Walker, a panelist, acknowledged the county
will have a tough decision to make, probably by 2011, about whether to go
forward with the Ivanpah airport.

"I've said all along that we will only build it if the demand is there," Walker
said.

He has also, for the past few years, been telling anyone who would listen that
the demand will be there very soon.

Walker is the chairman of the Airports Council International-North America and
one of the most respected voices in the industry. His stance on the issue
demonstrates, as much as anything, the uncertain future of the airline industry.

Other participants included former Nevada Gov. Bob Miller, a Nevada Tourism
Alliance co-chairman who hosted the event; Terry Jicinsky, Las Vegas Convention
and Visitors Authority senior vice president of marketing; and Jeremy Aguero,
principal of research firm Applied Analysis, who moderated the discussion.

The airline industry has been struggling for several years, with many major
carriers restructuring under Chapter 11 bankruptcy protection to keep flying.
The recent surge in fuel costs, however, has turned a difficult situation into a
potential industrywide crisis with no immediate solution.

"The impact of oil prices today is worse on the industry than the impact of 9/11
was," Kirby said. "One thing is different about this cycle is that (before Sept.
11, 2001) airlines had better balance sheets, so they were more prepared to
weather the storm. We had a massive government response to help airlines through
what was a crisis at that time."

This time around, Kirby said, airlines don't have the amount of cash on hand
that they did before and the crisis has come on so fast that there has not been
time to react.

Last year, the airline industry earned about $2 billion, according to Kirby.
This year, fuel prices alone are up $18 billion in a year-to-year comparison,
which amounts to a $16 billion hole that needs to be filled.

"Absent things changing, (that's something) we simply can't do, which gets to
the point about transition," Kirby said. "This is an industry that's changing.
It's going to be painful and it's going to involve a lot fewer seats flying
around. There's simply too many seats to be able to charge customers what it
costs to fly the airplanes today with fuel at the levels that it is." |

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A US Airways passenger jet takes off from McCarran
International Airport. STAFF FILE PHOTO
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For the average customer, Kirby said, it now costs US Airways $299 just for
fuel, which is a lot less than many travelers pay for a ticket. Add in the costs
of labor, maintenance and other services and it's easy to see why airlines are
in trouble.

One solution that seems to be gaining a lot of steam within the industry is "a
la carte pricing" that allows customers to pay for the services they want.

Kirby credits Las Vegas-based Allegiant Airlines with recognizing the value of
that service.

Gallagher said Allegiant, when it began flying in 2001, saw that the historic
business model in the industry was inherently flawed.

"You have an industry, bottom line, that just doesn't know how to make money,"
Gallagher said. "We, from the get-go, have focused on making margins and our
goal is double-digit margins. We go to places that other people don't and that
keeps us away from competition, which is so pervasive in this business.

Allegiant also lets travelers decide, as Kirby pointed out, what they want to
pay for. It charges for soft drinks, which may seem like a minimal cost. But
Gallagher says the effect goes far beyond just the cost of the soda: Passengers
offered a free drink would take it and then not drink it, or only drink a
portion of it - and disposing of a liquid on an airplane is not easy.

When the charge was added, only customers who actually wanted a drink bought
one, and the amount of waste was reduced significantly.

Similar and more cost-effective reductions were also implemented. When a charge
for additional baggage was added, for example, the amount of bags per traveler
dropped significantly, which also reduced fuel consumption.

The panelists agreed that travelers are going to have to stop viewing airlines
as a public-service industry and start thinking of them as bottom-line-focused
businesses.

The consensus was that there are some certainties travelers are going to have to
accept.

Despite the efforts of carriers such as Allegiant, smaller cities or areas are
going to be affected more than big cities. The smaller regional flights are just
not cost-effective for airlines, and people in some smaller markets might soon
have to drive to a large city to catch a flight.

The biggest adjustments will be fewer seats and flights, and travelers are
simply going to have to pay more for tickets. They will also have to pay for
services that they had previously gotten for free, but may have the option of
declining those services to save money.

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Author: M. Hansel, In Business Las Vegas
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