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The Newsroom - 2010 |
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National monument designation could boost
tourism, economic diversification

February 12, 2010 -
Will an area north
of Las Vegas be designated the nation’s newest national monument?

President Barack Obama could win a measure of tourism redemption in Southern
Nevada by taking action.

We may find out within a few weeks if Nevada’s congressional delegation
introduces legislation to establish Fossil Beds National Monument (some are
calling it Tule Springs National Monument) on up to 30,000 acres along the Upper
Las Vegas Wash.

Supporters say the national monument designation would be a great tourism boost
for Southern Nevada. But what might be surprising is that a study shows
establishing the monument would diversify the economy.

The area under consideration is a treasure trove of paleontological fossils from
an ice age.

The National Geographic Society in 1962 and the San Bernardino County Museum in
California more recently have confirmed the existence of the single-largest
known assemblage of ice age fossils in the Southwest at the site, ranging from
7,000 to 200,000 years old.

The area also supports four unique and imperiled plants, some protected under
the Endangered Species Act.

The Upper Las Vegas Wash provides important habitat for the threatened desert
tortoise, burrowing owls, kit foxes and other wildlife species that are
protected under the Clark County Multiple Species Habitat Conservation Plan.

The boost to tourism is a no-brainer. Millions of people visit national parks,
monuments and recreation areas every year. One of the nation’s most-visited
recreation areas is Lake Mead National Recreation Area, south of Las Vegas, that
7.9 million people visited in 2009.

As is the case in all protected Park Service land, visitors would be able to
view fossils, but not dig them up. At Petrified Forest National Park in Arizona,
for example, there are strict rules against removing any rocks from the park.

The Park Service occasionally enlists archaeologists to research protected
lands, another potential economic benefit since teams would be staying in the
area.

On the other side, one of the nation’s least-visited national parks is a
treasure on Nevada’s eastern border, the Great Basin National Park, about a
five-hour drive from Las Vegas. Great Basin has mountains and glaciers,
incredible views of the desert and an underground surprise — the Lehman Caves.

A portion of Death Valley National Park on the state’s border with California
also lies within Nevada. Although not your typical summer vacation park, Death
Valley is quite popular in the winter and spring, and this year it should have
some fantastic blooms thanks to the abundance of rain the area has received.

In 2008, the nation’s 391 parks, monuments, recreation areas and other
designated federal lands drew 275 million visitors spending an estimated $11.6
billion. That averages out to $42.18 per visitor per trip.

As diverse as Nevada’s outdoors is, it’s somewhat surprising it has no national
monuments. Lehman Caves used to be a national monument before it was expanded to
include the mountains around it and it was transformed into a national park.

According to the Web site nationalatlas.gov, a national monument is intended to
preserve at least one nationally significant resource. It is usually smaller
than a national park and lacks its diversity of attractions.

“As directed by the secretary of the Interior, many national monuments
established in recent years are managed by the Bureau of Land Management. The
Antiquities Act of 1906 authorized the president to declare by public
proclamation landmarks, structures and other objects of historic or scientific
interest situated on lands owned or controlled by the government to be national
monuments,” the site says.

Arizona has the most national monuments of the 50 states with 18. New Mexico has
12 and California 10.

As a former resident of northern Arizona, I can vouch for the popularity of the
monuments near Flagstaff.

Within an easy hour’s drive of Flagstaff are Sunset Crater National Monument, an
extinct volcanic cinder cone; Wupatki National Monument, a well-preserved
dwelling of the ancient Sinagua people near Sunset Crater; Walnut Canyon
National Monument, another set of Indian ruins in a scenic canyon near town; and
Montezuma Castle, pueblo ruins that have been compared with Colorado’s Mesa
Verde for their preservation.

Our national parks are a resource often ignored, but be assured that millions of
people purchase annual passes to visit them every year. I did years ago when I
traveled across the country, driving from park to monument from coast to coast.

The Park Service, recognizing that some people enjoy learning about their
country by visiting parks and monuments, sells park passport books that you
stamp every time you visit another park. They include the name of the park and
the date. My passport has about 20 entries, only because I purchased it after
having visited about 60 others. |

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In Business Las Vegas
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Fossil Beds National Monument would certainly draw national attention, and once
people arrive, they’ll see that Las Vegas has other outdoor wonders on the edge
of town, such as Mount Charleston, Red Rock Canyon and Valley of Fire State
Park.

But the diversification of the local economy as a result of the national
monument is the other story.

An Applied Analysis report on the economic impact of tourism on Southern Nevada
says that industry supports 178,800 jobs and $9 billion in wage and salary
payments directly.

Indirectly, it supports 380,000 jobs, $13.4 billion in wages and salaries and
$43 billion in economic activity. That’s because when people visit parks, they
will stay in motels, hotels, cabins and bed-and-breakfasts. Of the average
$42.18 they spend, more than half is for lodging, 17 percent is for gasoline and
local transportation, 9 percent for groceries and 14 percent for souvenirs.

Applied Analysis said that for every 10,000 national park visits, 7.5 jobs are
created, $160,000 in wage and salaries are paid and $251,000 in economic
activity is generated. That’s some kind of stimulus package.

Although the state’s congressional delegation can propose the designation,
national monument status can be made by executive order.

With all the harping that has occurred over Obama’s questionable comments about
Las Vegas, shouldn’t our delegation instead be calling on the president to act
with an executive order? That could certainly make him a little more popular in
Southern Nevada and would present a “makeup call” for his remarks.

With the state contemplating closing state parks, residents could use a little
good news from the federal government on the tourism front.

Marathon Rocks

The Rock ’n’ Roll Las Vegas Marathon in December turned out to be one of the
biggest local tourism success stories of 2009 as well a big blast for
competitive running.

San Diego-based Competitor Group, sponsor of the marathon, recently released a
study by the San Diego State University Sports MBA program showing that the Dec.
6 event generated an estimated $64.5 million for the local economy.

The sold-out event had nearly 28,000 runners from every state and 39 countries,
and 37,856 people came from outside Clark County.

The study said marathon visitors stayed an average 3.18 nights, generating
55,000 room nights and budgeted $12.5 million for gambling.

For the runners, the event closed the Strip in both directions for the first
time in history, and the race grew by more than 10,199 finishers - 132 percent
higher than the 2008 event and the largest year-over-year change of any road
race in the United States.

Las Vegas Events President Pat Christenson said the marathon contributed to the
biggest December weekend in the city’s history. NASCAR Champions Week and the
National Finals Rodeo were going on at the same time.

Peter Englehart, CEO of the Competitor Group, which owns and operates 36
national events and publishes magazines promoting running, cycling and
triathlon, said the success of last year’s event bodes well for its future, and
there’s potential to make it even bigger this year and beyond.

Clarification

In last week’s print edition of In Business Las Vegas, the tourism column
reported that the Las Vegas Convention and Visitors Authority had some regional
television ad buys during the Super Bowl. Actually, the TV spots were purchased
for the days preceding the game, but not during the Super Bowl itself.

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Author: R. Velotta, In Business Las Vegas
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