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Client Focus:

United Health Services

Understanding what the market looks like today is
valuable, but understanding what it will look like in 10
years can be critical to a growth-oriented business.

United Health Services retained Applied Analysis to
project a select number of socio-economic variables
through 2010. This information helped the company better
understand who their customers would be and where they
would be located, so they could synthesize demand
factors with their growth strategy. |
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Our Team & Capabilities -
Brian Gordon |
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Brian Gordon is a principal analyst with Applied
Analysis. Prior to joining the Applied Analysis
team, Brian developed his financial advisory, business
consulting, accounting and reporting skills as a Audit
and Business Advisory Manager with Arthur Andersen LLP
(now Andersen).

Brian Gordon is a principal with Applied Analysis. His
areas of expertise include market analysis, financial
advisory services, business consulting, accounting,
financial reporting, and economic modeling. Gordon
attended the University of Nevada, Las Vegas where he
graduated with honors, obtaining a Bachelor of Science
degree in Business Administration with an emphasis in
accounting. Following his graduation, Gordon took a
position with Arthur Andersen in Las Vegas and also
performed a rotation in Andersen's Silicon Valley
office.

Some of the projects he has worked on include:

• Local Market Analyses: Gordon has performed
numerous highest and best use analyses, market
feasibility studies and market analyses for various
developers and commercial real estate firms. A sampling
of his recent projects include, but is not limited to:

• Editor for Las Vegas Quarterly Market Reports covering
• the office, industrial
and retail markets;
• Principal author of luxury residential market
analyses;
• Commercial retail market supply-demand analyses; and
• Development of the Las Vegas Quarterly Multi-family
• and Vacant Land Market
Reports.

• Chief Financial Officer Responsibilities:
Gordon performs an outsourced chief financial officer
role for a high-growth private enterprise. His
responsibilities include periodic financial reporting
requirements, debt financing transactions and
negotiations, equity financing transactions, developing
econometric models for budgeting and planning purposes,
as well as, senior management responsibilities.

• Las Vegas Convention and Visitors Authority’s
Five-year Financial Projections: In connection with
the LVCVA’s five-year vision plan, Gordon assisted in
the development of financial projections from both a
revenue and expenditure standpoint. The model included
revenue projections driven by forecasts of the
hotel-tourism industry, as a significant portion of the
LVCVA’s revenue is derived from hotel room taxes.

• Applied Analysis Gaming Index: Gordon developed
the Applied Analysis Gaming Index (AAGI) to meet the
needs of the firm’s clients and to provide insight to
the gaming sector of our local economy. Applied Analysis
updates over 300 market variables and economic
indicators on a monthly basis. One set of those
indicators is the stock prices and market capitalization
for publicly traded, gaming-related enterprises.
Frequently used by news publications to report the
health of the gaming industry, the gaming index provides
some insight into the gaming sector of the local
economy.

Gordon is also a member of many professional
organizations, including the American Institute of
Certified Public Accountants (AICPA) and the Nevada
Society of Certified Public Accountants. He also is a
member of the Board of Directors and Treasurer of the
Volunteer Center of Southern Nevada, a non-profit
agency. Gordon has had columns published in the In
Business Las Vegas and the Las Vegas Business Press. In
addition, Gordon was recently named one of the Top
Businesspeople Under 40 by In Business Las Vegas and
featured in Who’s Who in Southern Nevada 2003. |
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Our
Ideas |
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We encourage our staff to develop new ideas and new ways
of thinking about old ideas. This helps us develop
creative solutions, most notably in our information
technology group. We also monitor development activity
and economic trends, looking for patterns that will give
our clients a competitive edge.
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Career
Opportunities |
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There is no more exciting place to be than where people
are creating the future and improving the way the world
lives and works. A career with us is about creating this
future -- yours, our clients' and ours.
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Our
Services |
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Applied Analysis provides professional services in urban
economics, market analysis, financial advisory services,
information technology and hospitality/gaming consulting
services.
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