Client Focus:

United Health Services

Understanding what the market looks like today is valuable, but understanding what it will look like in 10 years can be critical to a growth-oriented business.

United Health Services retained Applied Analysis to project a select number of socio-economic variables through 2010. This information helped the company better understand who their customers would be and where they would be located, so they could synthesize demand factors with their growth strategy.

Our Team & Capabilities - Brian Gordon

Brian Gordon is a principal analyst with Applied Analysis. Prior to joining the Applied Analysis team, Brian developed his financial advisory, business consulting, accounting and reporting skills as a Audit and Business Advisory Manager with Arthur Andersen LLP (now Andersen).

Brian Gordon is a principal with Applied Analysis. His areas of expertise include market analysis, financial advisory services, business consulting, accounting, financial reporting, and economic modeling. Gordon attended the University of Nevada, Las Vegas where he graduated with honors, obtaining a Bachelor of Science degree in Business Administration with an emphasis in accounting. Following his graduation, Gordon took a position with Arthur Andersen in Las Vegas and also performed a rotation in Andersen's Silicon Valley office.

Some of the projects he has worked on include:

Local Market Analyses: Gordon has performed numerous highest and best use analyses, market feasibility studies and market analyses for various developers and commercial real estate firms. A sampling of his recent projects include, but is not limited to:

• Editor for Las Vegas Quarterly Market Reports covering
the office, industrial and retail markets;
• Principal author of luxury residential market analyses;
• Commercial retail market supply-demand analyses; and
• Development of the Las Vegas Quarterly Multi-family
and Vacant Land Market Reports.

Chief Financial Officer Responsibilities: Gordon performs an outsourced chief financial officer role for a high-growth private enterprise. His responsibilities include periodic financial reporting requirements, debt financing transactions and negotiations, equity financing transactions, developing econometric models for budgeting and planning purposes, as well as, senior management responsibilities.

Las Vegas Convention and Visitors Authority’s Five-year Financial Projections: In connection with the LVCVA’s five-year vision plan, Gordon assisted in the development of financial projections from both a revenue and expenditure standpoint. The model included revenue projections driven by forecasts of the hotel-tourism industry, as a significant portion of the LVCVA’s revenue is derived from hotel room taxes.

Applied Analysis Gaming Index: Gordon developed the Applied Analysis Gaming Index (AAGI) to meet the needs of the firm’s clients and to provide insight to the gaming sector of our local economy. Applied Analysis updates over 300 market variables and economic indicators on a monthly basis. One set of those indicators is the stock prices and market capitalization for publicly traded, gaming-related enterprises. Frequently used by news publications to report the health of the gaming industry, the gaming index provides some insight into the gaming sector of the local economy.

Gordon is also a member of many professional organizations, including the American Institute of Certified Public Accountants (AICPA) and the Nevada Society of Certified Public Accountants. He also is a member of the Board of Directors and Treasurer of the Volunteer Center of Southern Nevada, a non-profit agency. Gordon has had columns published in the In Business Las Vegas and the Las Vegas Business Press. In addition, Gordon was recently named one of the Top Businesspeople Under 40 by In Business Las Vegas and featured in Who’s Who in Southern Nevada 2003.

Our Ideas

We encourage our staff to develop new ideas and new ways of thinking about old ideas. This helps us develop creative solutions, most notably in our information technology group. We also monitor development activity and economic trends, looking for patterns that will give our clients a competitive edge. Read More >>

Career Opportunities

There is no more exciting place to be than where people are creating the future and improving the way the world lives and works. A career with us is about creating this future -- yours, our clients' and ours. Read More >>

Our Services

Applied Analysis provides professional services in urban economics, market analysis, financial advisory services, information technology and hospitality/gaming consulting services. Read More >>

 
SOUTHERN NEVADA INDICATORS

Nevada's Top
Businesspeople Under 40


by In-Business Las Vegas

Brian Gordon uses his skills as a certified public accountant to perform financial analyses for businesses ranging from hospitality companies to high-tech firms. In addition to financial analysts, Gordon performs economic modeling, financial accounting and reporting and market analysis for public and private entities.

Gordon has assessed and analyzed financial statements for one the world's leading software developers, and he prepared a startup telecommunications firm for an initial public offering. He also designed and implemented an accounting department to prepare a television and Internet software developer for an initial public offering. He has contributed his accounting skills to numerous debt and equity financing transactions for many of the city's gaming and hospitality companies, with total capital raised in the billions of dollars.

Gordon is also an outsourced chief financial officer for an air tour operator with locations in Las Vegas and Hawaii. He carries out senior management responsibilities for the company while overseeing debt negotiations and restructurings, equity financing transactions, periodic financial reporting, economic modeling and other financial and managerial duties.

Gordon is on the board of directors of the Volunteer Center of Southern Nevada, an organization that links potential volunteers with community and charity groups based on volunteers' skills. He is a member of the American Institute of Certified Public Accountants, and he is active in the Nevada Society of Certified Public Accountants.

Principals' Biographies

Leadership is a key to the success of our firm. Our principals, Jeremy Aguero and Brian Gordon, exemplify the commitment to excellence and dedication that are expected from all our staff. Learn more about their backgrounds by selecting the names highlighted below.

About Jeremy Aguero >>

About Brian Gordon >>

 

 

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