MW Vegas, LLC dba Meow Wolf

MW Vegas, LLC, doing business as Meow Wolf, is a nationally recognized arts and entertainment company that creates large-scale immersive experiences blending interactive storytelling, technology and participatory art. Founded in 2008 as an artist collective in Santa Fe, Meow Wolf now operates destination attractions in Denver, Grapevine, Houston and Las Vegas, including the Omega Mart experience inside AREA15’s immersive entertainment and events space near the Las Vegas Strip. Applied Analysis was engaged to provide visitor research and market intelligence to help position Omega Mart within the intensely competitive Las Vegas attractions market.